BioReference is a full service diagnostic reference lab, the third largest in the U.S.
It also incorporates three diagnostic labs specializing in genetic and genomic testing: GeneDx, GenPath Oncology, and GenPath Women's Health.
Diagnostic labs offer their customers thousands of different tests. This places enormous demands on the marketing team. It calls for a very high volume of product literature and promotional materials. In addition, test packages must not only be branded by lab but must also be graphically differentiated to avoid possible error by busy medical personnel.
The following is a small selection of our work across all four lab brands.
Product launch campaigns, product packaging system, and content development
Website design, eblasts and digital ads, sales presentations, trade show graphics, product literature, direct response