In pizza restaurants, spices usually come in little glass shakers. They taste fresher and last longer when they come in little sealed packets. How do you bring this to life as a brand?
Brand positioning, logo design and packaging system, product launch campaigns, messaging strategy
ONCO & ONCOLOG
Onco developed the world's first cancer registry software, Oncolog. The company's products have since grown to encompass a full suite of EMR-integrated oncology data management tools. We were invited to design a brand identity system for this expanded offering.
Brand positioning, logo design, messaging strategy, content development, sales presentations, website design and development, trade show graphics
Now part of Cisco, WHIPTAIL commercialized the first high performance NAND flash silicon storage array. It dramatically improved application response time enabling databases and virtual environments to process more data in significantly less time. How do you tell that story in a technical way to IT professionals, and in a non-technical way to doctors, lawyers, educators, and anyone else relying on big data?
Design and creative for product launches, print and digital ads, sales and product materials, trade show graphics
You may not know Onboard but you know Onboard's work. The company has accumulated data on every real estate property in the U.S. and its surrounding community. The world's largest real estate companies use Onboard's data to engage with and provide services to their customers. When Onboard was launched, we developed their brand identity.
Brand positioning, identity system, qualitative interviews, messaging and content strategy