Medical devices: surgical, interventional, vascular access, renal, and veterinary markets

Nipro. If you’re so big, how come I’ve never heard of you?

Headquartered in Japan, Nipro is one of the world’s largest manufacturers of medical devices. Despite a long presence as an OEM and white labeler, the company was relatively unknown in the U.S. In 2014, Nipro Medical North America engaged us to develop a top-of-mind brand across its several products, divisions, and target markets.

How do we take ownership as a brand of a market space we already own invisibly as a manufacturer?

Answer: by conceptualizing medical devices as the space between patient and care provider, positioning Nipro as the leader within it. Theme: The link between patient and care.

SKILL SET

Creative development
Qualitative inteviews, brand positioning, messaging strategy, brand look and feel, product packaging, communications platform, content, multi-channel campaigns, and product launches

Tactical deliverables
Campaign websites, eblasts, product literature, print and digital ads, video, corporate and sales presentations, product photography, event materials and trade show graphics