Medical devices: surgical, interventional, vascular access, renal, and veterinary markets


Nipro. If you’re so big, how come I’ve never heard of you?


Headquartered in Japan, Nipro is one of the world’s largest manufacturers of medical devices. Despite a long presence as an OEM and white labeler, the company was relatively unknown in the U.S. Nipro Medical North America engaged us to develop a top-of-mind brand across its several products, divisions, and target markets.

How do we take ownership as a brand of a market space we already own invisibly as a manufacturer?

Answer: by conceptualizing medical devices as the space between patient and care provider, positioning Nipro as the leader within it. Theme: The link between patient and care


Creative development
Qualitative inteviews, brand positioning, messaging strategy, brand look and feel, product packaging, communications platform, content, multi-channel campaigns, and product launches

Tactical deliverables
Campaign websites, eblasts, product literature, print and digital ads, video, corporate and sales presentations, product photography, event materials and trade show graphics


Executing across brand identity materials

Product collateral, sales materials, and more

Product packaging and sales kits package design


Executing to individual markets

Independent vascular access centers


Executing to individual markets

Veterinary market

(Nipro is The link between patient and care, even when the patient is a pet)

CAMPAIGN: Tested on humans

CAMPAIGN: Because every pet is special