The annual Interphex (international Pharmaceutical Expo) show, sponsored by PDA (Parenteral Drug Association), brings together leaders in the biopharmaceutical development and manufacturing industry. This year’s Interphex show was held at New York City’s Javits Convention Center.
GE Healthcare called upon us to design a tradeshow booth for its 40’ x 50’ island, in collaboration with Elite Exhibits.
The design and creative centered around Confidence in performance. The booth layout reflected both upstream and downstream bioprocessing, and featured images from our recent photo shoot at GE’s Marlborough, MA bioprocessing facility.
GE and its booth were honored with an Interphex Exhibitor Award. Key criteria included: “Overall Appeal/Experience (Design)” and “Knowledge (Content)”.